Almost Live TV

Would you be interested in radio interviews with professional New York sports athletes and personalities? Do you imagine a website that has an audio archive, blog, and a message board forum where you can discuss everything New York sports with your friends. A website that also has sports based videos and also many other useful and entertaining features, including a fantasy league for each of the major sports.

You can hear all the discussions and interviews with past and present New York athletes, broadcasters, and front office personnel. All shows and individual interviews are archived and available to download from the website.

One of the available radio programs is NY Baseball Digest hosted by Mike Silva, which is a program dedicated to the fans of the local New York baseball teams. The main target is to debate with the fans, to listen to their opinions and to discuss the latest news surrounding the New York teams: the Mets and Yankees.

Another radio program based on baseball is Baseball Talk, where Carl the Cabbie and Dugout Joe discuss about everything baseball, including the latest news around the league with an emphasis on the New York teams. Cabbie has also a weekly spot on the show named Fare of the Week.

NY Hockey Talk is a show hosted by Rob Kowal, and provides interesting interviews with New York broadcasters, players and hockey passionate hearts. The discussions are varied and based on the latest New York hockey related events regarding the Rangers, Islanders and Devils.

The other sports radio programs available are Sports Talk 1240, hosted by either Anthony Donahue or Mike Carver. The original sports talk show of Long Island’s AM1240-WGBB on Long Island. Knicks and Nets basketball are frequent topics on the show

Other shows include Sports Talk Live with Frankie the Sports Guy, where Frankie discusses everything New York sports not only on professional levels but also on amateur levels as well. The New York football Jets and Giants are often discussed as well on the program.

The Dogg Pound with Moose and Dock also discuss everything New York sports, but do it with an edge, and will even talk about the latest in the world of entertainment, from time to time.

The Starting NYNE Radio Show is hosted by Steve Rogan, Alex Goldfinger and Paul Revelant. The show focus and purpose is to inform the audience about the latest sports topics in both the New York and New England area. Where better to turn for discussion on the latest Yankees and Red Sox rivalry?

The Sports Radio NY blog has a variety of writers, one for each of the nine professional New York teams. Each writer posts articles on the very latest regarding their team. They even have several well know New York sports figures and personalities posting to their blog from time to time, including former Jets QB Ken O’Brien and longtime Islanders announcer Jiggs McDonald.

Another useful feature at the sportsradiony website is the Team News section, where you can find any piece of information you desire about all of the New York teams. You can also visit the New York Paper section, where you can switch to the sports pages of any of the three most popular papers in New York.

The wide variety of radio programs and website features at Sports Radio NY is very useful for any interested visitor who wants to be informed about the very latest in professional New York sports. Radio shows can be heard live on Long Islands AM1240-WGBB, or on the internet.

You can also contact the staff for more suggestions and opinions.

Few lucky people in this world are successful in molding their pastimes into a life-long career. Technology, of course, has often assisted them to chase some of their impossible dreams. A majority of us love to spend our time chatting, gossiping, arguing and discussing a variety of topics. But what happens when this favorite pastime of yours turns into one of the hottest career options! This is no dream but a reality that has been made possible with accessibility of the Internet worldwide. No matter where you are, you can always feel close to your near and dear ones with the multiple features on the net.

The Internet has emerged as one of the primary channels for entertainment. Television shows, music, news, diverse topics and talk shows…. the list is never ending. Of late, online radio talk shows have become very popular. These talk shows are not only informative but also offer some thought provoking material. Besides, active and popular participation makes them even more interesting. The audience, who are free to react and express their positive or negative opinions, listens to discussions on various topics with interest. In fact, popular response forms the backbone of most of the talk radio shows. Often, thought-provoking topics enlighten the people and help to mould their opinion. Topics may range from politics to national issues, from social evils to entertainment. These wide ranges of conversations need an able host to capture the attention of the listeners. A good Internet talk radio host should therefore be not only a good speaker but also possess a great sense of humor.

As soon as your role as a talk show host takes off steadily, your popularity chart registers an automatic scale. Herein comes another aspect associated with Internet talk radio shows – the aspect of advertisement and marketing. A popular talk radio show has the potentiality to rope in sponsors that would assist you to invite celebrities to your show. Interviews of renowned celebs are sure to let you experience a sky-high success. So just get hold of the gadgets and say YO! Internet talk radio will do the rest for you!

Talk Radio has come to Broadway and in a big way. This show first debuted on stage in 1987 as an Off-Broadway presentation and was met with great enthusiasm from fans and critics alike. The original production opened at the Public Theater for a limited run of six months and now is playing at the Longacre Theater on Broadway. Talk Radio Broadway tickets are in high demand as word is catching on that this show is a must see in New York.

Eric Bogosian’s playwright proves to stir emotions as it tells the true story of

Alan Berg and the 1984 murder of the Colorado talk show host who was killed do to an angry listener who disagreed with his liberal slant. The show is more inspired by these events then based on them. The audience is taken directly into the atmosphere of a late night talk radio host and his audiecnce as he prepares and forces his opinions in order to go nationwide.

The critics have open arms for Talk Radio on Broadway and find it to have dark humor and portray the culture we live in not only in 1987 but as of today. Considered provacative even in today’s world any fan of the original should find the Broadway version to meet expectations. Under the direction of Tony Award winner Robert Falls who has also been involed with “Death Of A Salesman” and “Shinning City” and the supberb acting of Liev Schreiber, who is on his way to becoming a huge name in New York theater. Talk Radio Broadway tickets have become the talk of the town and for good reason.

The Longacre Theater will host Talk Radio and many Talk Radio Broadway tickets for popular nights have sold out. The best way to obtain tickets for this show would be to call the box office and see what is available. Since tickets have already went on sale many nights may be sold out. The best way to get Talk Radio Broadway tickets at face value would be to attend a matinee.

If planning to be in New York last minute and looking to see an evening weekend show perhaps the best way to guarantee a legitimate ticket would be to use a ticket broker. Talk Radio Broadway tickets are a popular show and tickets will run about thirty percent over original value. Tickets may run well above that for premium seating. Trying to locate tickets any other way may be a bit risky. Using scalpers for example may prove to provide a fake ticket in which you paid more of money for.

The best way to secure a safe and legitimate Talk Radio Broadway ticket is always to plan your trip around the show. Use resources such as newspapers and the Internet to check ticket availability and purchase ticket for this popular show in advance. This is the best way to see a great show such as Talk Radio on Broadway at a reasonable price.

As a national pr firm who is a provider of talk radio guests, we’re frequently hired by marketing, PR and ad agencies to arrange interviews for their clients on talk radio shows around the country. We’ve been doing this for nearly 15 years and have found it to be an amazing marketing strategy.

With probably 1,000+ talk radio interviews under his belt, nutritional products spokesperson, Dr. W. Wong says, “Talk radio is the greatest way to get your message across to a large group of people at one time. There’s a captive audience during morning and evening drive times, in the middle of the day with stay-at-home moms, people in the workplace and for those folks awake late at night. Without question – talk radio provides the best bang for the buck!”

Talk radio may honestly be one of the best-kept marketing secrets there is! There are many reasons why this is true, but let me give you eight to start with:

1.THE RIGHT DEMOGRAPHICS. Every year Talkers Magazine does a research project to profile who’s listening to talk radio. And, every year their survey confirms that the talk radio listener is, “diverse, educated, attentive, active and affluent…” If this describes your clients’ customers – it’s a perfect match!

2.TARGET AUDIENCE. Not only are the demographics of talk radio great – but your clients can also reach their target audience. With specialty talk shows on health, relationships, lifestyles and more, we can identify shows that are a perfect match for their message!

3.EFFECTIVE SALES TOOL. A compelling interview on talk radio can sell your clients’ products without the audience even realizing they’ve been sold! And, if it’s a good interview, listeners will want to know how to purchase it right away. The best news is that most hosts will freely mention your clients’ website address or toll free number to accommodate their listening audience. Or direct listeners to stores that carry their products!

4.THIRD PARTY ENDORSEMENT. As you know, talk radio hosts have loyal followings – that’s how they maintain their ratings. And listeners tune in daily to hear what their favorite host is talking about. When your client appears as a guest on their show, listeners hear an implicit endorsement of them and their message.

5.CREDIBILITY. As you know, this is a crucial ingredient in every marketing campaign – and talk radio supplies it in abundance. One of our clients told us, “…every show I’ve appeared on – the host tells his listeners about my great expertise, my many accomplishments and how proud they are to have me as a guest! Of course, the more important I am, the more important the host appears to be. As far as promotion and credibility goes – it just doesn’t get any better!”

6.ENOUGH TIME TO TELL THEIR WHOLE STORY. As a guest – your clients have far more than 60 seconds – they have ten to sixty minutes of quality time with a very targeted and attentive audience. They have time to effectively tell their story, talk about the quality of their products and how it can benefit the listeners. If they have a media trained spokesperson, the listener will be completely motivated to pick up the phone and place an order. It’s a perfect opportunity to get their full message heard and understood by the masses – all of which should result in sales!

7.COST EFFECTIVE PROMOTION. Of course, talk radio interviews are all done by phone. So, without ever leaving their home or office, your client can have a direct and oftentimes live conversation with consumers around the country.

8.IMMEDIATE EXPOSURE. Your clients can be on the air within two to three weeks! And, because talk radio keeps up with changing times and topics, we can continuously create new angles for their topic that reflects current events, to keep them on the air and in the news on an ongoing basis.

As a national pr firm who is a provider of talk radio guests, we’re frequently hired by marketing, PR and ad agencies to arrange interviews for their clients on talk radio shows around the country. We’ve been doing this for nearly 15 years and have found it to be an amazing marketing strategy.

With probably 1,000+ talk radio interviews under his belt, nutritional products spokesperson, Dr. W. Wong says, “Talk radio is the greatest way to get your message across to a large group of people at one time. There’s a captive audience during morning and evening drive times, in the middle of the day with stay-at-home moms, people in the workplace and for those folks awake late at night. Without question – talk radio provides the best bang for the buck!”

Talk radio may honestly be one of the best-kept marketing secrets there is! There are many reasons why this is true, but let me give you eight to start with:

1.The Right Demographics. Every year Talkers Magazine does a research project to profile who’s listening to talk radio. And, every year their survey confirms that the talk radio listener is, “diverse, educated, attentive, active and affluent”. If this describes your clients, customers,it’s a perfect match!

2.Target Audience. Not only are the demographics of talk radio great – but your clients can also reach their target audience. With specialty talk shows on health, relationships, lifestyles and more, we can identify shows that are a perfect match for their message!

3.Effective Sales Tool. A compelling interview on talk radio can sell your clients’products without the audience even realizing they’ve been sold! And, if it’s a good interview, listeners will want to know how to purchase it right away. The best news is that most hosts will freely mention your clients’website address or toll free number to accommodate their listening audience. Or direct listeners to stores that carry their products!

4.Third Party Endorsement. As you know, talk radio hosts have loyal followings “that’s how they maintain their ratings. And listeners tune in daily to hear what their favorite host is talking about. When your client appears as a guest on their show, listeners hear an implicit endorsement of them and their message.

5.Credibility. As you know, this is a crucial ingredient in every marketing campaign – and talk radio supplies it in abundance. One of our clients told us, “every show I’ve appeared on, the host tells his listeners about my great expertise, my many accomplishments and how proud they are to have me as a guest! Of course, the more important I am, the more important the host appears to be. As far as promotion and credibility goes – it just doesn’t get any better!”

6.Enough time to Tell Their Whole Story. As a guest your clients have far more than 60 seconds – they have ten to sixty minutes of quality time with a very targeted and attentive audience. They have time to effectively tell their story, talk about the quality of their products and how it can benefit the listeners. If they have a media trained spokesperson, the listener will be completely motivated to pick up the phone and place an order. It’s a perfect opportunity to get their full message heard and understood by the masses – all of which should result in sales!

7.Cost Effective Promotion. Of course, talk radio interviews are all done by phone. So, without ever leaving their home or office, your client can have a direct and oftentimes live conversation with consumers around the country.

8.Immediate Exposure. Your clients can be on the air within two to three weeks! And, because talk radio keeps up with changing times and topics, we can continuously create new angles for their topic that reflects current events, to keep them on the air and in the news on an ongoing basis.

As a national pr firm, we work with many types of media. But when it comes to talk radio we are specialists in helping our clients gain national recognition, sell books and popularize their causes. And our clients keep coming back for more national media attention. Fact is – talk radio may honestly be one of the best-kept national pr secrets there is. There are many reasons why this is true – but let me give you ten to start with:

1. THE RIGHT DEMOGRAPHICS. Every year Talkers Magazine does a research project to profile who’s listening to talk radio. And, every year their survey confirms that the talk radio listener is, “diverse, educated, attentive, active and affluent.” If this describes your book-buyer – it’s a perfect match!

2. TARGET AUDIENCE. Not only are the demographics of talk radio great – but with specialty talk shows on politics, health, relationships, lifestyles, finance, consumer advocacy, sports, etc., we can identify shows that are a perfect match for your books, once we know the audience you’re trying to reach!

3. EFFECTIVE SALES TOOL. Publicity is definitely not paid advertising. But it can be far more effective. Just ask Dr. Arnold Goldstein, well-known financial author, “The interest in our books from radio interviews has far exceeded the response we’ve seen from our advertising campaigns. Dollar-for-dollar, talk radio has shown a much better return!”

A compelling radio interview can sell your book without the audience even realizing they’ve been sold! And, as hosts don’t want to be bombarded with phone calls with questions about your book, they’re highly motivated to frequently mention your title so that listeners will remember it when they go to their local bookstore, or on Amazon.

4. THIRD PARTY ENDORSEMENT. Talk radio hosts have loyal followings – that’s how they maintain their ratings. And listeners tune in daily to hear what their favorite host is talking about. As that host is often thought of as an old friend or even a trusted advisor, when you appear as a guest on their show, listeners hear an implicit endorsement of you, your book and your message!

5. CREDIBILITY. This is a crucial ingredient in every marketing campaign – and talk radio supplies it in abundance. One of our clients told us, “every show I’ve appeared on – the host tells his listeners about my great expertise, my many accomplishments and how proud they are to have me as a guest! Of course, the more important I am, the more important the host appears to be. As far as promotion and credibility goes – it just doesn’t get any better!”

6. TIME TO TELL YOUR WHOLE STORY. As a guest – you get not just 60 seconds, but ten to sixty minutes of quality time with a very targeted and attentive audience. You have enough time to talk about your book and, in many cases, you have a chance to answer questions from callers. It’s a perfect way to get the full message of your book heard and understood by the masses!

7. COST EFFECTIVE PROMOTION. Talk radio interviews are all done by phone. So, without ever leaving your home or office, you can have a direct and oftentimes live conversation with consumers around the country.

8. IMMEDIATE EXPOSURE. You can be on the air within two to three weeks! And, because talk radio keeps up with changing times and topics, we can continuously create new angles for your topic that reflect current events, to keep you on the air and in the news on an ongoing basis.

9. BEST BANG FOR THE BUCK. With probably 1,000 + talk radio interviews under his belt, nutritional products spokesperson, Dr. W. Wong says, “Talk radio is the greatest way to get your message across to a large group of people at one time. There’s a captive audience during morning and evening drive times, in the middle of the day with stay-at-home moms and people in the workplace and for those folks awake late at night. It’s better, cheaper and faster than TV appearances. Without question, talk radio provides the best bang for the buck!”

The general business rule is that marketing departments are out to increase brand awareness and build solid sales leads for their company. Many of these professionals are unaware of the power that PR can bring to their marketing efforts. Instead, it is quite common for businesses to go down the costly road of advertising to get their company, product or services the desired exposure. But there is a much more cost effective answer: being interviewed as a guest on talk radio. This is an excellent way for companies to gain excellent local and national consumer exposure Whether you are a web based business or a chain with national clientele – talk radio can get you in direct contact with your consumers. Why is talk radio such a public relations goldmine?

1. Demographics and Target Audience. “On the AM dial most listeners are 35 to 64 in age, 55% male to 45% female, a large percent graduated high school and went onto college”. “In addition to strong demographics there are also specialty talk shows that focus on finance, law, politics, health, relationships, lifestyles, consumer advocacy, sports, gardening and more so you can easily identify shows whose listeners are a match for your company, products and message.”

2. Cost Effective Promotion. Don’t think that because you are going to appear on a talk radio show that you will have to get on a plane! “Talk radio interviews are done by phone so no travel is involved. You don’t have to leave your home or office to do an interview so you can easily integrate these interviews into your work schedule.”

3. An Effective Sales Tool. Although public relations is definitely not paid advertising, if you get good coverage, it can be far more effective. “On talk radio, the majority of interviews are live, so it’s like having a conversation with hundreds, thousands or even tens of thousands of people while on one phone call”. “A compelling interview on talk radio can sell your product or service without the audience even realizing they’ve been sold. Listeners will want to know how to get whatever the guest is talking about. And most hosts will freely mention your website address or toll free number for you so you don’t sound like an infomercial.”

4. Third Party Endorsement. Talk radio hosts have loyal followings (that’s how they maintain their ratings). And listeners tune in daily to hear what their favorite host is talking about. “As that host is often thought of as an old friend or trusted adviser, when you appear as a guest on their show, listeners hear an implicit endorsement of you and your message.”

5. Credibility. This is a crucial ingredient in every marketing campaign – and talk radio supplies it in abundance! “One of my clients told us, “every show I’ve appeared on, the host tells his listeners about my great expertise, my many accomplishments and how proud they are to have me as a guest on their show! Of course, the more important I am as a guest, the more important the host appears to be. As far as promotion and credibility goes – it just doesn’t get any better!” Now that is some great PR!”

6. Enough Time to Tell Your Whole Story. With advertising you have a specific amount of space (in print) and time (on radio and TV). “As a guest you will often have ten to thirty minutes of time (sometimes more) with a very targeted and attentive audience to effectively tell your story, talk about the quality of your products or services and how it can benefit the listeners”.

Well there you go: 6 reasons to be interviewed on talk radio that will gain national or local PR for you, your company, products or services.

The general business rule is that marketing departments are out to increase brand awareness and build solid sales leads for their company. Many of these professionals are unaware of the power that PR can bring to their marketing efforts. Instead, it is quite common for businesses to go down the costly road of advertising to get their company, product or services the desired exposure. But there is a much more cost effective answer: being interviewed as a guest on talk radio. This is an excellent way for companies to gain excellent local and national consumer exposure Whether you are a web based business or a chain with national clientele – talk radio can get you in direct contact with your consumers. Here is why talk radio is such a public relations goldmine:

1. Demographics and Target Audience. “On the AM dial most listeners are 35 to 64 in age, 55% male to 45% female, a large percent graduated high school and went onto college”. “In addition to strong demographics there are also specialty talk shows that focus on finance, law, politics, health, relationships, lifestyles, consumer advocacy, sports, gardening and more so you can easily identify shows whose listeners are a match for your company, products and message.”

2. Cost Effective Promotion. Don’t think that because you are going to appear on a talk radio show that you will have to get on a plane! “Talk radio interviews are done by phone so no travel is involved. You don’t have to leave your home or office to do an interview so you can easily integrate these interviews into your work schedule.”

3. An Effective Sales Tool. Although public relations is definitely not paid advertising, if you get good coverage, it can be far more effective. “On talk radio, the majority of interviews are live, so it’s like having a conversation with hundreds, thousands or even tens of thousands of people while on one phone call”. “A compelling interview on talk radio can sell your product or service without the audience even realizing they’ve been sold. Listeners will want to know how to get whatever the guest is talking about. And most hosts will freely mention your website address or toll free number for you so you don’t sound like an infomercial.”

4. Third Party Endorsement. Talk radio hosts have loyal followings (that’s how they maintain their ratings). And listeners tune in daily to hear what their favorite host is talking about. “As that host is often thought of as an old friend or trusted adviser, when you appear as a guest on their show, listeners hear an implicit endorsement of you and your message.”

5. Credibility. This is a crucial ingredient in every marketing campaign – and talk radio supplies it in abundance! “One of my clients told us, “every show I’ve appeared on, the host tells his listeners about my great expertise, my many accomplishments and how proud they are to have me as a guest on their show! Of course, the more important I am as a guest, the more important the host appears to be. As far as promotion and credibility goes – it just doesn’t get any better!” Now that is some great PR!”

6. Enough Time to Tell Your Whole Story. With advertising you have a specific amount of space (in print) and time (on radio and TV). “As a guest you will often have ten to thirty minutes of time (sometimes more) with a very targeted and attentive audience to effectively tell your story, talk about the quality of your products or services and how it can benefit the listeners”.

Well there you go: 6 reasons to be interviewed on talk radio that will gain national or local PR for you, your company, products or services.

As publicity experts, talk radio is one of the tools that we use everyday to help our clients gain national recognition, promote their books and popularize their causes. And because it is so effective our clients keep coming back for more! Fact is – talk radio may honestly be one of the best-kept marketing secrets there is. There are many reasons why this is true – but let me give you ten to start with:

1. THE RIGHT DEMOGRAPHICS. Every year Talkers Magazine does a research project to profile who’s listening to talk radio. And, every year their survey confirms that the talk radio listener is, “diverse, educated, attentive, active and affluent…” If this describes your customer – it’s a perfect match!

2. TARGET AUDIENCE. Not only are the demographics of talk radio great – but with specialty talk shows on politics, health, relationships, lifestyles, finance, consumer advocacy, sports, etc., we can identify shows that are a perfect match for your service, once we know the audience you’re trying to reach!

3. EFFECTIVE SALES TOOL. Publicity is definitely not paid advertising. But it can be far more effective. Just ask Dr. Arnold Goldstein, well-known financial advisor and author, “The interest in our books from radio interviews has far exceeded the response we’ve seen from our advertising campaigns. Dollar-for-dollar, talk radio interviews has shown a much better return!”

A compelling radio interview can promote your product or service without the audience even realizing it! And, as hosts don’t want to be bombarded with phone calls with questions about your company, they’re highly motivated to frequently mention your website or toll-free number.

4. THIRD PARTY ENDORSEMENT. Talk radio hosts have loyal followings – that’s how they maintain their ratings. And listeners tune in daily to hear what their favorite host is talking about. As that host is often thought of as an old friend or even a trusted advisor, when you appear as a guest on their show, listeners hear an implicit endorsement of you, your service and your message!

5. CREDIBILITY. This is a crucial ingredient in every marketing campaign – and talk radio supplies it in abundance. One of our clients told us, “…every show I’ve appeared on – the host tells his listeners about my great expertise, my many accomplishments and how proud they are to have me as a guest! Of course, the more important I am, the more important the host appears to be. As far as promotion and credibility goes – it just doesn’t get any better!”

6. TIME TO TELL YOUR WHOLE STORY. As a guest – you get not just 60 seconds, but ten to sixty minutes of quality time with a very targeted and attentive audience. You have enough time to talk about your service and in many cases you have a chance to answer questions from callers. It’s a perfect way to get your full message heard and understood by the audience!

7. COST-EFFECTIVE PROMOTION. Talk radio interviews are all done by phone. So without ever leaving your home or office you can have a direct and oftentimes live conversation with consumers around the country. Plus our fees for this publicity service are minuscule compared to what you’ll spend in advertising dollars to buy the same amount of air time!

8. IMMEDIATE EXPOSURE. You can be on the air within two to three weeks! And, because talk radio keeps up with changing times and topics, we can continuously create new angles for your topic that reflect current events, to keep you on the air and in the news on an ongoing basis.

9. BEST BANG FOR THE BUCK. With probably 1,000 + talk radio interviews under his belt, nutritional products spokesperson, Dr. W. Wong says, “Talk radio is the greatest way to get your message across to a large group of people at one time. There’s a captive audience during morning and evening drive times, in the middle of the day with stay-at-home moms and people in the workplace and for those folks awake late at night. It’s better, cheaper and faster than TV appearances. Without question – talk radio provides the best bang for the buck!”

Talk radio interviews are one of the bases of a writing homerun. In fact, they’re custom-made for non-fiction authors who want quick, affordable national exposure for their titles.

Let’s face it, where else can you:

* Kick-off a coast-to-coast publicity campaign in less than three weeks?

* Create promotional “buzz” for your book at the grass-roots level?

* Reach America’s greatest urban markets – Boston to LA – from the comfort and convenience of your own home?

* And, talk directly to fans and fans-to-be?

Publishers and best-selling authors understand all this. They know the marketing and promotional value of appearing as a guest on talk radio. And, of course, so do we, as we’ve been arranging interviews for almost 20 years now.

And, during that time we’ve certainly learned a thing or two about the preparation that goes into booking guests on talk radio.

Let me share some tips with you:

TIP #1. Stay Current

First off, you need to follow the news. What are people talking about? What is the media saying? What’s the buzz? Why is this important? Because, in case you haven’t noticed, talk radio is all about current events. Current events in politics, in sports, weather, health, culture. So when you know what’s current, you can package your message to fit the news: making you an attractive guest for a talk show. Your job is to scan the network and cable news channels, the newspapers, look at news Websites, and, most importantly, monitor the talk radio landscape. Take time to listen to some local and/or national talk shows, hear what they’re talking about – get a feel for the rhythm of it. Most of all – get a pulse of the public listening in.

TIP #2. Tie-Ins To The News

I mentioned “packaging” your message? That’s a key. As you follow the hottest stories in the news, think of ways you can tie the message of your book into them. Look for controversy or big names, big money or even relationship issues: These are always tantalizing topics for many talk show hosts (and their listeners). Developing a good angle for your book that’s newsworthy means you might even be able to get on the air with your novel – we’ve had success doing that a number of times.

TIP #3. Pitch Your Topic, Not Your Book or Yourself

As you develop your message, keep in mind that radio hosts are interested in what you can do for their listeners, not what they can do for you. They want an interview, not an infomercial for your book. So, when pitching to hosts and producers, put emphasis on the issue you want to talk about on the air, rather than on your book. The fact that you’ve authored a book gives you credibility “currency,” so spend it wisely when pitching your cause. There’s no need to worry: once on the air, you’ll be given plenty of opportunity to plug your book during the interview.

TIP #4. The Right Press Release Formula

Nothing is more important than the press release itself – it’s your key to the media’s door. The quality of our press releases have everything to do with our success in booking guests. You want to make sure your headline is enticing – it’s got to grab the media’s attention. The text of your release should elaborate on the subject matter and what the “on-air” conversation will be about. It’s always good to include a couple of juicy or provocative quotes. Also include a short, but impressive bio, and 5 to 10 questions you’d like the host to ask you.

There’s plenty more to learn about, but these few tips can help jump-start you into the world of talk radio.